Bola de Oro Creaciones

A premium packaging system for exclusive specialty coffee

Client

Bola de Oro

Country

Mexico

Concept

Bola de Oro Creaciones was developed as a subbrand to identify exclusive specialty coffee products within the Bola de Oro family. The goal was to create a packaging system that would distinguish these limited and premium offerings while maintaining a clear connection to the main brand. The visual direction needed to feel refined, contemporary, and exclusive, elevating the product experience without losing the warmth and recognition of Bola de Oro.

Solution

A distinct subbrand identity was created using a more elevated visual language, combining the Bola de Oro symbol with typography and metallic-inspired color applications that reinforce a premium positioning. The packaging system was designed to communicate exclusivity while remaining cohesive with the parent brand. Different color codes were applied to help distinguish product varieties, creating clarity within the line while preserving a consistent overall appearance. The final result is a packaging collection that feels sophisticated and collectible, strengthening the perception of specialty coffee through materiality, hierarchy, and visual refinement.

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