Bola de Oro Campaigns

Extending the brand through campaigns and customer-facing experiences

Client

Bola de Oro

Country

Mexico

Concept

This body of work expands the Bola de Oro identity into campaign-based communication designed to keep the brand engaging, relevant, and visually consistent across different moments, audiences, and points of contact. Building on the core brand system, the objective was to translate Bola de Oro’s visual language into promotional pieces that could communicate seasonal offerings, products, and experiences while preserving the warmth and authenticity of the brand.

Solution

Campaign applications were developed across promotional materials, advertising, digital media, on-screen menu content, and merchandising, always maintaining alignment with the broader Bola de Oro identity system. The work was guided by consistency in typography, color, imagery, and tone of communication to ensure that each campaign felt connected to the brand while remaining flexible enough to support different messages and formats. This approach allowed Bola de Oro to extend its presence beyond static identity and into ongoing customer-facing communications, reinforcing recognition and creating a cohesive brand experience across physical and digital environments.

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